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Direction is only useful when paired with context. If you want teams to steer, not just row, give them the why, make space for voices, and focus on building people—not just products.

I left Digital Retail to find a space that matched my values. After 3.5 years of stalled growth, unrecognized contributions, and philosophical misalignment, Developer Experience gave me a fresh start—and a chance to make engineering better for everyone.

Interviewing is about connection, not interrogation. Here’s how to approach it like a conversation, make people feel safe, and maybe even solve a real problem together—especially when hiring someone you’ll actually be working side by side with.

Most web development isn’t complex—it just mirrors how we already live. Focus on conversations, things vs. events, and building value fast. Here’s why it’s safe (and smart) to make assumptions when building apps.

Effort alone doesn't create value. Like diamonds, great engineering work is judged by its cut, color, clarity, carat—and cost. Here's how to evaluate what you build before polishing another pointless feature.

Managing a shared codebase is like sharing a house. You don't need it spotless, but you do need it functional. Clean the shared spaces, let go of clutter, and know when not to add more code. Code like you live there.

You don’t need to sell out to get ahead. Here’s a candid take on building a personal brand at work that actually sticks—through impact, visibility, and consistency—without compromising who you are.