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Peter Cepeda

Why I Left Digital Retail

Why I Left Digital Retail

I left Digital Retail to find a space that matched my values. After 3.5 years of stalled growth, unrecognized contributions, and philosophical misalignment, Developer Experience gave me a fresh start—and a chance to make engineering better for everyone.

Interviewing a Potential Teammate 101: Tips to Nail the Conversation

Interviewing a Potential Teammate 101: Tips to Nail the Conversation

Interviewing is about connection, not interrogation. Here’s how to approach it like a conversation, make people feel safe, and maybe even solve a real problem together—especially when hiring someone you’ll actually be working side by side with.

✅ Start Simple: Why You Can Safely Make Assumptions When Building Web Applications

✅ Start Simple: Why You Can Safely Make Assumptions When Building Web Applications

Most web development isn’t complex—it just mirrors how we already live. Focus on conversations, things vs. events, and building value fast. Here’s why it’s safe (and smart) to make assumptions when building apps.

Turning Turds into Diamonds: The 5 Cs of Engineering Value 💎💩

Turning Turds into Diamonds: The 5 Cs of Engineering Value 💎💩

Effort alone doesn't create value. Like diamonds, great engineering work is judged by its cut, color, clarity, carat—and cost. Here's how to evaluate what you build before polishing another pointless feature.

📦 Managing a Shared Codebase: It's Like Living in a House

📦 Managing a Shared Codebase: It's Like Living in a House

Managing a shared codebase is like sharing a house. You don't need it spotless, but you do need it functional. Clean the shared spaces, let go of clutter, and know when not to add more code. Code like you live there.

🚀 Building Your Personal Brand at Work: How to Get Seen Without Selling Out

You don’t need to sell out to get ahead. Here’s a candid take on building a personal brand at work that actually sticks—through impact, visibility, and consistency—without compromising who you are.

🗡 Positivity Is a Sword — Learn How to Wield It

🗡 Positivity Is a Sword — Learn How to Wield It

Positivity is a sword—powerful, but easy to misuse. If you flaunt it, hide it, or force it on others, it loses its edge. The key is to wield it with care: not as a performance, but with purpose, presence, and respect.